Think about what drives you to do business with brands. It’s the people you respect most often making recommendations. Period. It’s not rocket science. It’s human behavior that helps build relationships based on trust and loyalty. Word-of- mouth is still THE MOST persuasive and successful form of marketing, bar none.

Hi, I’m Lynn Abate-Johnson. In case we haven’t “met” (yet), let me introduce myself properly. I am an author, and that makes me a creative human. I write non-fiction, and I weave my personal stories throughout my business experience, as well as lessons I’ve been learning over decades.

My great grandparents and grandparents were immigrants from Iraq. They came to America for business and educational opportunities. Generational patterns run deep in my DNA.

I knew that my mom was one of eight children, of course. What I didn’t remember (or know) was that my grandparents were also from big families, of 12 and eight children each.