Think about what drives you to do business with brands. It’s the people you respect most often making recommendations. Period. It’s not rocket science. It’s human behavior that helps build relationships based on trust and loyalty. Word-of- mouth is still THE MOST persuasive and successful form of marketing, bar none.

Hi, I’m Lynn Abate-Johnson. In case we haven’t “met” (yet), let me introduce myself properly. I am an author, and that makes me a creative human. I write non-fiction, and I weave my personal stories throughout my business experience, as well as lessons I’ve been learning over decades.

I started using social media channels back in the “olden days” in 2008, and this powerful book was published in 2010, as I was still forming my approach and philosophy around my purpose, which is what my career stems from.

Business lessons from my mom are almost without limit. Although she died in 2017, these lessons continue to ripen and “pollinate” more as our global business climate evolves.