Think about what drives you to do business with brands. It’s the people you respect most often making recommendations. Period. It’s not rocket science. It’s human behavior that helps build relationships based on trust and loyalty. Word-of- mouth is still THE MOST persuasive and successful form of marketing, bar none.

Hi, I’m Lynn Abate-Johnson. In case we haven’t “met” (yet), let me introduce myself properly. I am an author, and that makes me a creative human. I write non-fiction, and I weave my personal stories throughout my business experience, as well as lessons I’ve been learning over decades.

Once we identify and amplify our own voices, we can begin to generate ripple-effects in the communities around us, which I believe can help heal our world through radical self-expression and connection. Show Up YOU is a course designed to help you start this process of discovery in True Community.

I started using social media channels back in the “olden days” in 2008, and this powerful book was published in 2010, as I was still forming my approach and philosophy around my purpose, which is what my career stems from.